Тревожные новости из дилерских центров Porsche и Volkswagen в Китае
Ситуация в автосалонах Porsche и Volkswagen, расположенных в центральных и юго-западных регионах Китая, вызывает серьезное беспокойство. Нарушения в работе отмечаются в таких представительствах, как Zhengzhou Zhongyuan Porsche, Guiyang Mengguan Porsche и Zhengzhou Dongjin Volkswagen. По данным Sina, ожидается, что в ближайшее время дилерский центр Beijing Shijingshan Porsche Center прекратит свою деятельность в сфере продаж.
### Пустые шоурумы и нерешенные вопросы клиентов
Videos and consumer reports show empty showrooms at some locations, with vehicles removed overnight in some instances. Customers have indicated that vehicle deposits and prepaid maintenance package deposits remain unresolved. Porsche China issued a public apology on December 25, acknowledging operational anomalies at its Zhengzhou and Guiyang dealerships and confirming that it is cooperating with the police and relevant authorities to verify the situation and protect consumer rights.
### Действия родительской группы и органов власти
Dong’an Holdings, the parent group operating the affected dealerships, stated that all employees at these locations have been placed on leave, and that customer deposits and prepaid maintenance packages will be addressed in batches. No confirmed timetable for resuming operations has been provided. Local authorities have established working groups to hear consumer complaints and facilitate consultations between the dealer group and affected customers. Civil disputes or financial claims should be pursued through the courts or police channels.
### Давление на китайском рынке роскошных автомобилей
The reported suspension coincides with broader pressures in the Chinese luxury vehicle market. Porsche deliveries in China declined 26 percent year-on-year to 32,200 units in the first three quarters of 2025, compared with a peak of 95,000 vehicles in 2021. Globally, Porsche deliveries fell 6 percent to 212,500 units during the same period. Operating profit for the first three quarters of 2025 was reported at 40 million euros, a 99 percent year-on-year decline, with China cited as a key contributor.
### Оптимизация дилерской сети Porsche
Porsche China CEO Pan Liqi confirmed plans to adjust the dealer network in response to market conditions. The number of authorized Porsche sales outlets, previously around 150, is expected to decline to 120 by the end of 2025 and to approximately 80 by the end of 2026, to balance market coverage with operational efficiency. Current official listings indicate 116 authorized Porsche Centres in China.
### Масштаб сети Volkswagen и призыв к контролю
Volkswagen currently operates over 2,600 dealerships nationwide. The reported operational abnormalities affect only the specified Porsche and Volkswagen locations. Industry observers emphasize the need for strengthened dealer oversight and regulatory coordination to safeguard consumer rights and prevent similar disruptions in the future.
